old navy spring print shoot -

our new line is called "urban explorer", so where better to go
than los angeles
with jenny gage and tom betterton
(the photographic dynamic duo),
and a whole new crew of models. . .


start with a blank canvas:



a few painted floors and prouve inspired brazilian chairs later . . .



did i mention how fresh the "new" girls were? they were fresh :


(richard christiansen and todd barket, both with ford)

add the new bag line:


a brand blue staircase:


and a killer blue wall. day one, done:

old navy's last minute gifts commercial -

i don't know. this spot is just . . . pretty:






right?

old navy holiday commercial - get out and play

this week, we cut loose a little, and play . . .



mr. christopher doyle, pacing the floor before creating more magic . . .

zoe havler, nina keita, and tatyana danilchenko, before the sprint . . .


matt loewen had to do quite a few crunches to get the shot . . .


and damn, if tatyana didn't hold matt and sam off . . . wearing those heels!



(and oh yeah. the puppies in THIS spot . . . they're still pitts. gotta love the cuteness.)

old navy holiday commercial #2 - lingerie - gifts that pamper

week two, we decide to "pamper" you:





you know, with expensive models and inexpensive (but cute!) lingerie. . .


(judith bedard, sara ruba, and natalia costa)


don't say i never do anything for the straight guys out there . . .

old navy "warm" for the holidays

the puppy in the old navy commercial is . . .

suprise. a baby blue pitt.





as you can see, the models were TERRIFIED of her.


(see also: avec ; old navy fall denim spot ; any chance i get to show these sweet amazing creatures as they really are without abuse and bad training ; love incarnate ; puppy faces ; grr, who started it all for me)

the november playlist -

ok,
my friends have been bugging me to start sharing my music with them. something about always having great songs on my ipod and never sharing them, blah blah blah . . .

and look! a blog with which to do it! how convenient!

i'm starting simple. this is the list of artists from the old navy commercials for this year:

dresses:
believer - the rogue traders

shorts:
watching you - the rogue traders

summerland:
world go round - the rogue traders

diva denim:
blue alert - madeline peyroux

fair isle sweaters:
the way i am - ingrid michaelson

and a tease for the holiday season, we've locked in :
stars - the weepies

(i CAN NOT tell you how much i recommend going to itunes NOW
and downloading every album the weepies have done.
i found them through mandy moore.

don't mock. i am a huge fan of mandy moore, always have been.
i bought HER playlist off of itunes, and the weepies were on it.

since then, every person who has followed my lead has loved them,
worshiped them,
and thanked me profusely with gifts. you'll see.)

scope and scale -

a literal overview of the holiday shoot:

outerwear television shoot -

it's a simple little sale spot . . . and hella fun to shoot. complete with moving runways:



judith bedard and zoe havler takin a break . . .


sam saffman, some insanely hot model guy, nina keita, and matt loewen . . .




zoe takin a breather . . .


sam and matt takin in the sights . . .


judith and florence faivre meet their match . . .


at a star in the making . . .


(i just didn't have to wear the louboutins. thank GOD.)


the crew, me, and one down for holiday :

the dog in the old navy commericals is . . .

i TOLD you avec had gotten big.

i adopted her off the set, a little blue pit bull,

and she went right from judith bedard's arms to mine.

she's the best addition to this home i could imagine. 

out in mags now, the new denim campaign

some shots from the new denim print for old navy,
click on the pic below to see the whole shoot. . .

diva denim