Sunday, February 10, 2008

old navy spring print shoot -

our new line is called "urban explorer", so where better to go
than los angeles
with jenny gage and tom betterton
(the photographic dynamic duo),
and a whole new crew of models. . .


start with a blank canvas:



a few painted floors and prouve inspired brazilian chairs later . . .



did i mention how fresh the "new" girls were? they were fresh :


(richard christiansen and todd barket, both with ford)

add the new bag line:


a brand blue staircase:


and a killer blue wall. day one, done:

7 comments:

i am playing outside said...

i feel kind of sad for these good looking girls in a grimy place. poor girls.

editor said...

hey, cute bag!
the shoes - that's cheating. they make everything look pretty fierce (note to self, consider investing in shoes... note to self, you're a foot wimp and value comfort over all...)

Anonymous said...

I was wondering what kind of dog you have. I was just interested!

Iheartfashion said...

Where can I find those shoes?!
And the bag looks great, too.

TravelGretta said...

You cannot post photos, like #6, without saying who makes the shoes.

I forbid it.

Now, who makes those shoes?

landis smithers said...

ok, ok. shoes are, in order from front to back:

fendi (patent leather)

dries van noten (olive suede)

chloe (tan high heeled oxford)

the bag is ours. and the shoes in the print ads, (not these) are ours. amazingly!

Anonymous said...

I have to say...the new Old Navy marketing is AWESOME. I work for Old Navy and I couldn't be more excited for the new line of product; and not to mention the new marketing ideas. I really can't wait until tomorrow for the new commercial. Great job!